While LinkedIn may not be the most popular or glamorous social media platform out there, for the B2B industry LinkedIn is proving to play an important role in online marketing strategies. And it’s true, your LinkedIn profile probably won’t accumulate the fan base or following of a famous athlete or musician, however you can still make valuable connections with prospects via social media, and we have the evidence to prove it. Take a look at some of these LinkedIn stats….
There are 443 million people on LinkedIn.
There are 2 new LinkedIn members every second.
There are 128 million LinkedIn members in the United States.
LinkedIn reaches 37% of the total United States digital population.
56% of LinkedIn users are male/ 46% are female.
40% of LinkedIn users check LinkedIn on a daily basis.
The average CEO has 930 connections.
41% of millionaires use LinkedIn.
28% of online US adults use LinkedIn daily.
LinkedIn is currently used in over 200 countries and territories. It’s available in 20 languages.
13% of LinkedIn users do not have a Facebook account. Likewise, 59% are not active on Twitter.
Want more proof? Here are 2 great articles discussing LinkedIn for Business….