I spend quite a bit of time teaching entrepreneurs how to avoid common social media mistakes, so that they can attract more clients and increase sales. We often chat about how old school marketing doesn’t work online, in particular with social media. Social media is meant to be social- not salesy, pushy, or impersonal. Entrepreneurs are wise to treat social media different than other marketing methods, except in one area. Just like traditional marketing methods, if you want to be successful with social media you need a PLAN.
Know Your Objective
One of the first questions I ask clients, when discussing their social media plan is, “What do you want to accomplish?” Sounds simple enough, right? While the question is simple, your entire social media plan, believe it or not, hinges on this answer. Are you looking to increase your fans? Generate leads? Drive traffic to your website? Build your online brand? Your goals and objectives play an integral part of your social media plan.
If you are trying to run your business and manage your social media– you’ve likely hit a road block…not enough TIME! Social media tends to be pushed aside when you are running short on time, so your social media posts are sporadic at best. Without consistency, you will be disappointed with your social media results. A social media plan will help keep you on target with your daily social media activity.
Stay on Message
So often, entrepreneurs get off-topic with their social media posts. Identify your ideal clients and craft a social media plan that clearly focuses on their needs and what’s important to them. For example, if you are in the wellness industry, then create posts that are related to your industry, and not politics. By sticking to a consistent message, your fans will know what to expect from you and will clearly see the value you provide.
Taking the time to create a social media plan, will lead to better results and improved productivity. We will be chatting more about specific steps you can take to create a social media plan in some upcoming posts, but until then I’d love to hear from you. Do you have a social media plan or are you currently winging it?
Until next time,