We love to empower and educate on the how-to’s of online marketing, so organizations can be in control of their own marketing efforts. While we realize that’s a great idea, some organizations simply don’t have the time or resources to take on the task. In that case, we’re here to help!
WordPress is probably the easiest and most powerful blogging and website creation tool in existence today. We believe the central “hub” of marketing and social media for any small business is their website and at Inspiringly Social we believe WordPress is the solution! Not only is WordPress our preferred platform, but is also the preferred platform of Fortune 500 companies to beginner bloggers and everyone in between.
Why is WordPress so popular?
WordPress is incredibly user-friendly. Do you want a fresh look for your site or to add/edit content? With WordPress, it is as simple as the quick click of a button. In addition to being user-friendly, WordPress is search engine optimized and responsive.
In April 2015, Google announced: “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google is telling us that responsive sites will have an advantage in search engine rankings over non-responsive sites. Bottom line, your site should look just as good on a smartphone, tablet or laptop as it does on your desktop.
Is Inspiringly Social the right fit for you?
We can help in two ways, by moving your content from an old site to a new WordPress site, so that you have a new, fresh, responsive site or we can create a simple 3-10 page WordPress site or blog.
For more complex projects, that require an actual web developer such as e-commerce, custom coding of HTML or CSS, or anything requiring database functionality, we will be happy to provide the names of a few trusted web developers you can contact. Simply put, that’s not our specialty.
Social Media Management
What exactly is social media management?
As a social media manager, Inspiringly Social, is trusted with the day to day management and guidance of the social media presence for a business or organization. Social media is then used as a marketing, communication, and customer acquisition tool on their behalf.
How does it work?
We begin by collecting information from you, so that we have an adequate source of information to draw from to include in postings and have a clear sense of your organization’s purpose, personality, and objectives. From there, everything is customized to meet your specific need including posting platforms. We post to Facebook, Twitter, Instagram, LinkedIn, and Google+. Posting frequency can range from as little as 3 times a week to multiple daily postings (Monday-Friday). Beyond posting, we monitor accounts for spam and provide reputation management. Again, everything is customized to meet your specific objectives.
Education and Training
Shelly is available to speak on relevant marketing topics that are of a particular interest to your organization. She provides practical, information-rich, and immediately applicable advice that can profoundly impact your success. Trainings are tailored to your specific organization and needs. Shelly has been a featured educator at AmericasMart events and spoken to organizations of all sizes.
Here are a few areas and topics that have been of interest to organizations in the past…
- Attracting More Customers with Social Media
- Creating a Social Media Strategy and Plan
- Creating Content for Social Media
- Engaging with Customers via Social Media
- Managing Your Social Media in Minutes Per Day
- Blogging Basics for Business
Workshops and speaking events are 30 minutes, 60 minutes, or 1/2 day in duration and are conducted live in the Metro Atlanta area. If you prefer a virtual event or are outside of the Metro Atlanta area, Shelly is available via teleconference or webinar.
If you’d like to speak with us regarding our services, please click here to contact us.