To successfully market your business, it’s important to create a marketing strategy to help you reach your goals. Often times as business owners, we find ourselves ”trying” a variety of marketing methods. We try something for a few weeks, become dissatisfied with the results, and bounce to something else. Without a marketing strategy, you’re setting yourself up for failure. Start to create a marketing plan for your small business, but answering these three key questions.
Who is your ideal client?
In other words, who needs what you have to offer? Be specific. What types of clients do you enjoy working with the most? You will want to identify common characteristics such as age, gender, geographic location, education, income, etc. If your marketing is written directly to this type of client, you will find that you instantly attract more of them and improve your marketing results.
What do you want to accomplish?
Sounds simple enough, right? While the question is simple, your entire marketing strategy, hinges on this answer. You MUST identify your goals and objectives prior to starting. Think about what you wish to accomplish. Are you looking to generate leads? Drive more traffic to your website? Get more phone calls? Build your online brand? Increase your Facebook fans? Think of 2 to 3 objectives you want to accomplish with your marketing.
Where do you need to be?
Now that you’ve identified your ideal client and clearly know what you would like to accomplish, where do you need to be? What types of marketing make the most sense in terms of your goals and your ideal client? If they are technically savvy and enjoy social media, then Facebook might be a good place to start marketing. If your ideal client really isn’t into social media, then perhaps you can better reach them through direct mail, phone, or a local networking meeting.
As you can see, successful marketing is never a one size fits all approach. Every business has THEIR ideal client and THEIR own personal goals and objectives. Mapping out a marketing strategy specific for your unique business will make all the difference.
Until next time,