As small business owners and entrepreneurs, we have many roles to fill and are often stretched very thin. You are likely in charge of daily operations, HR, employee management, bookkeeping, and yes even your own marketing. Marketing is the lifeblood of your business….everything else hinges on your marketing success, so doesn’t it make sense to stop tinkering around with your marketing efforts and call on a professional? Here are a few reasons why outsourcing your marketing will increase your profits and save you money…
Just as you’re an expert in your particular field, a good, competent marketing professional understands marketing, follows trends, and stays up to date with new marketing strategies and opportunities. It’s the job of your outsourced marketing agency to understand these trends, and understand which ones will benefit you the most. Outsourced marketing is a way to put their knowledge to work for you- so that you can focus on what you do best.
Let’s face it- your time is valuable. By outsourcing your marketing and hiring a marketing professional, you ensure that you get to spend your time focused on your core competencies. You get to focus on what you do best and enjoy most! Is that interacting with customers? Creating new products? Running the day to day operations? When you are stretched too thin, it makes it very difficult to excel in all areas. By outsourcing your marketing, you free up your time to work on other areas of your business where you will be more productive.
Before I dived into marketing and social media, I owned a retail business for over six years and I can’t tell you how many times in those first years I jumped at just about any marketing opportunity I was pitched. You know what I’m talking about. “Do x,y.x and you’ll have more customers than you can handle…”. I fell for it every time and I wasted countless dollars. When you are working with a marketing professional, who understands effective ways to generate leads and new business, you will be able to stretch your advertising dollars further with MUCH BETTER results.
To many people’s surprise, outsourced marketing is a more affordable option than hiring an employee. As a company, by outsourcing, you avoid paying for insurance, benefits, sick time, etc. In light of today’s economic and insurance unknown’s, it’s no surprise that more companies are turning to outsourced marketing agencies.
A Word of Advice
Before hiring a marketing professional, check them out online .… review their LinkedIn Profile, website, social media platforms, etc. Do they seem knowledgeable? Next step, request a get-to-know- you meeting over the phone, Skype, or face-to-face if it’s convenient for you both. Pay close attention to the questions they ask… are they taking the time to learn about your company, ideal clients, and your goals….or are they just telling you about themselves. A great marketer knows how to listen, so pay attention and avoid the hype!