Note: This post was written in 2012 and is still one of my most popular posts to date. Enjoy!
Everyone wants their website to show up on the first page of Google. And if you don’t, you should. Over the last several months, my website SocialBugMedia.com has moved from the fourth to now the FIRST page of Google for my keywords. Ranking on the first page of Google, has led to more website traffic, more business, and even a proposal request from a multi-million dollar national company. So what’s made the difference you ask? In one word…BLOGGING. Blogging has made all the difference, so let’s chat about how YOU TOO can improve your search results through blogging.
Is your website rocking the same content and style that you had from the year 2000? If so, even if you are ranked well for your keywords, beware. I promise there is a blogger out there gunning for your coveted position. According to Google, fresh content matters. And it’s been proven that fresh, updated content can help to improve your Google Search results. With my Social Bug Media blog, I have a goal of producing at least four new blog articles a month. If you are serious about improving your search results through blogging, then make a serious commitment to produce fresh content consistently.
Keywords, keywords, keywords. You’ve heard me talk about it before, but identifying four to five keyword phrases is the task you need to focus on first, if you haven’t done that just yet. People will find your website by the search terms people are typing into Google.
A few examples could be…
Basement Renovation Buford
Weight Loss Coach Atlanta
Notice that I didn’t use the names of companies, but descriptive search terms followed by the name of a city. Beware- it’s far more difficult to rank on the first page of Google if you are using the name of a big city such as Atlanta. You have much more competition! So take into consideration the area where your target clients live, and initially focus on that area. Use your keywords (naturally) within your blog content and incorporate keyword phrases into the title of your blog article. By taking these extra steps, you make it easier for customers and Google to find you.
Once your blog article has been written, now an important and final step is to SHARE. For one, you want your article to reach as many people as possible, so I do suggest posting the link to your article on various social media platforms such as Facebook, Twitter, and LinkedIn. Blog article indexing sites such as StumbleUpon and Digg might also prove to be helpful. For me, sharing my blog post on Google+ has helped with my search results the most. I’m often asked if I use Google+ and if I find it to be worth my time to be, on yet, another social media platform. My answer is YES!
Blogging is becoming increasingly important for businesses. For me, blogging is an important component of my overall marketing strategy and I’ve witnessed the results first hand. I’d love to answer any questions or hear your thoughts on blogging! What has it done for you?
Until next time,