LinkedIn is a huge resource for job seekers and entrepreneurs alike. LinkedIn is not the place for Farmville, Words with Friends, or other social media games, but rather the place to go if you want to make more connections, further your career, or grow your business. Having a stand-out LinkedIn Profile only makes sense, so here are a few tips on how to write a LinkedIn Summary that will get you noticed.
Lose Your Ego
One of the most visible areas of your LinkedIn profile is the Summary section. It’s your best chance to clearly explain why people should connect with you, but people tend to use this section as a time to brag about themselves, list official job titles, and use industry-insider jargon. Your Summary Section is not about you! Make it about the person reading it, and how you can help them.
Address the Problem
What problems or challenges do your potential clients or employer possibly face? In one to three sentences, highlight challenges they might currently be facing. For example, if you are an administrative assistant looking for employment you could address the problem (that you will solve) like this…
Are you overwhelmed with small day-to-day tasks that keep you from focusing on what you do best? Would your business grow faster if were better organized?
As a business owner, if I’m reading these first two sentences in your LinkedIn Summary and I can answer “yes” to those two questions, you have already got my attention! And notice you didn’t get my attention by telling me how great you were. You got my attention by addressing MY problems and challenges.
Problem Solver to the Rescue
After you have addressed a few potential problems, now it is time to be a problem solver. In bullet list style, list out three to five different ways you can help them with their problems. This is what part of my list looks like on my own personal LinkedIn profile…
CONNECT WITH ME IF…
✓ You’re a business owner or entrepreneur and would like to have MORE CUSTOMERS, MORE VISIBILITY & PROFITS.
✓ You’re a business owner or entrepreneur who wants someone else to manage your Social Media, so you have time to focus on your business.
Again, explain how you can help and really give people a reason to connect with you.
End with a Call to Action
Even though your contact information can be found in other areas of your LinkedIn profile, I suggest ending your Summary Section with a clear call-to-action and providing a simple way for people to connect with you. My call to action simply says…
Contact me for a custom solution to all of your social media needs:
► Email: firstname.lastname@example.org◄
If you shift the focus of your Summary Section from yourself to the needs of your potential clients or employers, you will be amazed with the results and discover just how easy making meaningful, profitable connections can be.