The phone book. The phone book is dying a slow, slow, painful death. The once coveted, claim-to-fame, marketing center-piece for many companies is quickly becoming extinct. Before you jump to defend your marketing investment- think, just think…what has your phone book done for you lately?
The truth is… marketing is evolving. So the question is- are you?
Advertising your business in a phone book, local mailer, or newspaper will cost you more today, with fewer results, than it did just a few years ago. You are getting less- bang for your buck! Just between us- really, when was the last time you thumbed through the phone book when you were looking business?
In reality, rather than turning to a phone book or newspaper, today most consumers turn to their smart phone, laptop, or PC when searching for local businesses. If people can’t find you on the first couple of pages of an internet search, then you are missing out on clients!
According to Google, 20% of all searches are geographical (in other words, contain keywords for a particular city, state, town, or area). Internet search data shows that over 14 billion searches are conducted just through Google ALONE…. that equates to nearly 3 billion local search queries. I’m no math wiz, but 20% of 3 billion searches, equals a lot of potential clients for you! So you have to ask yourself, “Am I leveraging the assets that are available to me?”
Here are a few places to get started, so that you can create an internet presence (whether you have a website or not) for your company to be found in both local and national search results…
As a retail store owner for over 5 years, I was frustrated with the outdated, over priced marketing options available. My frustrations led me to discover Local Internet Marketing/ Local SEO. After just 2 months, I was able to move from the fifth page of Google to the first page, only coming in 2nd to a major retailer. I'll use my proven strategies to do the same for your company!
While it is fairly easy to set up your listing, setting up your listing CORRECTLY and for LOCAL SEARCH OPTIMIZATION is an important and often overlooked step. Need assistance? We will be happy to help…CLICK HERE for details.
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Love & Success,