Marketing and Customer Service go hand in hand. Regardless of how kick-butt your marketing efforts may be, if the customer has a bad experience at any point of contact (Pre-Sale, During the Sale, or Post-Sale), you have just wasted your advertising dollars. Why? Because bad news travels fast and with social media a customer can (and often does) share that bad experience with their friends and online community QUICK.
Here are a few simple ways to check to see if you have a Customer Service problem.
- Google Your Company Name to See What the Search Results Return. Do you see anything negative?
- Go to Your Company Facebook Page and Read the Comments, What Are People Saying?
- Visit Yelp and other Review Sites to See If Your Company Has Reviews. What Are People Saying?
If everything seems positive, Congrats! Still, you will want to consistently monitor your online reputation. If you have just realized you might have a customer service issue, there's no time like the present for a bit of course correction. By providing a great customer experience, you'll quickly begin to develop a loyal customer base.
To your success,