Would you like to become the trusted, go-to person and source for information in your industry? We all have people in our respective niches that we personally view as an authority. When we are seeking to learn new information or gather answers, these are the people we turn to. From a business and marketing standpoint, being a trusted authority will help build your brand, attract more clients, and increase sales.
So how do you get people to view you as an expert?
If you really want people to view you as an expert, and a trusted source, then the most credible way to build that reputation is through blogging or sharing helpful content on social media. And please, don’t go about it the amateur way, by simply slapping the term expert by your name. Rather than tell them you are an expert- show them! Actions always speak louder than words.
Be a Problem Solver
Write content that helps the prospects you are trying to reach. Regardless of your industry, you have a number of topics that believe it or not your clients would like the answer to. Simply think of some of the most frequently asked questions you get? Those are potential topics. Truly, the possibilities are endless. Even if you have poor writing skills, with helpful content, you will begin to become the trusted source that people turn to when they need answers.
Where do I start?
The simplest way to begin is to make a list of helpful tips and/or resources, such as blog posts, that will contain information your prospect will find valuable. Share that information to your prospects through social media, via your blog, etc. If you are interested in starting a blog, you can likely add a blog page to your current website. Either way, setting up a blog and getting started writing is not as scary or time consuming as it might sound.
Becoming a trusted, go-to authority in your industry can lead to increased brand exposure, higher sales, business opportunities, and more clients. Blogging and sharing has benefited my business tremendously and I know it can do the same for you. So break out of your comfort zone, focus on being helpful, and create an image for yourself that tells others, “You want to work with me!”