Customers desperately want to feel valued and important, especially as they make difficult choices with their wallets in today’s economy. Surprisingly, as competition for customers has increased, customer service has decreased. With a little extra effort you can show your customers you care, build loyalty, receive referrals, and ultimately grow your business.
Under Promise and Over Deliver
Promises, promises, promises….the things companies will say to garner your business is absolutely astounding. If you’d like to set yourself apart in the marketplace, do the opposite of what the majority of companies do today. Under promising and O-V-E-R delivering, is by far the best THANK YOU your customer can ever receive.
Send Handwritten Thank You Notes
When your customer makes a purchase, whether it is their first purchase or their third, wow them by sending a handwritten Thank You Note. Customer service is lacking in much of the marketing place, so stand out by showing your genuine appreciation.
Go the extra mile when it comes to customer follow up, and you will have a lifelong, happy client. A few days after your customer purchases and/or receives their product or service, follow up with an actual phone call. Make sure they are satisfied with their purchase, answer any questions they might have, and simply say Thank You.
“There are pennies in the sale, and a fortune in the follow-up.” – Jim Rohn
Thank Customers for Referrals
Referrals are the greatest compliment your customer can give you. A referral says, “I trust you”, and more importantly trusts that you will treat their referral like gold. Beyond taking great care of their referral, send your customer a handwritten Thank You note, thanking them for the referral. You could include a Starbucks gift card or even include a larger gift if you’d like, but trust me your Thank You will be sure to impress.
Make Customer Service A Priority
Customer Service today for the most part just stinks. There I’ve said it and whew do I feel better. :) The great news is however, you can blow away your competition by providing shockingly great customer service. Make sure your customers are greeted with smiling, friendly staff members. Make it a priority to be helpful and respond promptly to customer requests.
So maybe you are thinking, “This sounds like a lot of work.” In a way, you are absolutely correct. Writing thank you notes and making follow up calls does require extra effort, but I’d say it is a small price to pay for success.
Until next time,