Your website’s “About” page speaks volumes about you and your company. Are you giving people a reason to WANT to do business WITH YOU? Typically, the “About” page is the most trafficked page on a website aside from the “Home” page. If you are interested in converting your website’s visitors into paying customers here are 3 things your “about” page MUST absolutely say!
As you have likely heard before, people tend to do business with people they know, like, and trust. So how exactly, do you connect strangers through your website? Simple- you have to tell them who you are. First, include facts about yourself and your company such as credentials, experience, years in business, etc. Then, add a bit of personal information along with a photo of yourself or of you and your team. By personalizing the “About” page and including a photo, people will begin to develop a sense of who you are and feel as if they know you, even though you are complete strangers.
What You Do
Once you have introduced people to who you are; now it is time to tell more about what you do. Yes, your home page and service/product page will explain what you do in more detailed terms, but this is a great opportunity to explain what you do in a few short sentences. Remember, this is often the second most viewed page on your site. Take the time to explain what you do.
How You Can Help
Rarely do I see company’s effectively explain on their “About” page, how they can help. You have to give people a reason to want to do business with you! Your visitor cares the MOST about HOW YOU CAN HELP THEM. So think of things from your visitors’ perspective and craft a few sentences that clearly explain how doing business with you, will ultimately help them.
So take a few minutes to review your website “About” page and determine what adjustments need to be made. Do you need to add a photo or change your content to explain more about how you can help? When you explain who you are, what you do, and how you can help, visitors will feel more inclined to do business with you.